| 000 | 00838cam a22002414a 4500 | ||
|---|---|---|---|
| 005 | 20230110144059.0 | ||
| 008 | 060510s2006 maum b a001 0 eng | ||
| 020 | _a0071116087 (alk. paper) | ||
| 020 | _a0071116095 (compoent of Pkg) | ||
| 050 | 0 | 0 |
_aHF5415 _b.K452 2006 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius, Eric N. Berkowitz. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_axlvi, 733 p. : _bcol. ill. ; _c28 cm. + _eCD- ROM (4 3/4 in.) |
||
| 440 | 0 | _aMcGraw-Hil / Irwin series in marketing. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBerkowitz, Eric N. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 942 | _2lcc | ||
| 999 |
_c40020 _d40020 |
||