00606nam a2200205 a 450000500170000000800410001702000150005805000260007310000220009924500450012125000120016626000360017830000290021449000340024350400390027765000320031665000270034894200080037599900170038320230110151946.0160102s1987    ilua   grb    001 0 eng d  a0256033706 0aHF5415.135b.C72 19871 aCravens, David W.10aStrategic marketting /cDavid W. Cravens  a2nd ed.  aHomewood, Ill. :bIrwin,c1987.  a679 p. :bill. ;c24 cm.0 aThe Irwin series in marketing  aIncludes bibliographies and index. 0aMarketingxDecision making. 0aMarketingxManagement.  2lcc  c79664d79664