00606nam a2200205 a 4500 20230110151946.0 160102s1987 ilua grb 001 0 eng d 0256033706 HF5415.135 .C72 1987 Cravens, David W. Strategic marketting / David W. Cravens 2nd ed. Homewood, Ill. : Irwin, 1987. 679 p. : ill. ; 24 cm. The Irwin series in marketing Includes bibliographies and index. Marketing Decision making. Marketing Management. lcc 79664 79664