Cravens, David W. <br/><br/>
Strategic marketting / 
David W. Cravens 
 - 2nd ed. 
 - Homewood, Ill. :  Irwin,  1987. 
 - 679 p. :  ill. ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0256033706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 1987