TY  - SER
AU  - Bellur,V.V.
AU  - Berkman,Harold W.
AU  - Lau,H F
TI  - Readings in advertising management
AV  - HF5823 .B45 1988
PY  - 1988///
CY  - Bombay
PB  - Himalaya Publishing House
KW  - Advertising
KW  - Management
KW  - Sales promotion
ER  -