Bellur, V. V. <br/><br/>
Readings in advertising management / 
V.V. Bellur, Harold W. Berkman, H. F. Lau. 
 - 1st ed. 
 - Bombay :  Himalaya Publishing House,  1988. 
 - xvi, 492p. ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Management.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B45 1988