TY - SER AU - Churchill,Gilbert A. AU - Ford,Neil M. AU - Walker,Orville C. TI - Sales force management T2 - The Irwin series in marketing SN - 0256105340 AV - HF5438.4 .C48 1993 PY - 1993/// CY - Homewood, IL PB - Irwin KW - Sales management N1 - Includes bibliographical references and index ER -