Churchill, Gilbert A.

Sales force management / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. - 4th ed. - Homewood, IL : Irwin, c1993. - xxviii, 925 p. : ill. ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references and index.

0256105340 9780256105346 9780256108224


Sales management.

HF5438.4 / .C48 1993