TY - BOOK AU - Owen,Jo TI - How to influence and persuade SN - 9780273776796 AV - HD30.3 .O95 2012 PY - 2012/// CY - Harlow, England PB - Pearson KW - Communication in management KW - Influence (Psychology) KW - Psychology, Industrial N1 - "First published in Great Britain in 2010 as How To Influence."; Includes index; Introduction -- The ten pillars of influence -- Whispers of influence: the persuasive conversation -- Active listening : two ears and one mouth -- Earning the currency of influence : trust -- Act the part -- Win/win-win -- Give to take -- Play the right tune -- The spider's web : building incremental commitment -- Build your platform -- Turning dreams into reality -- Influence in practice -- Moments of truth -- The myths and realities of influence -- Index ER -