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  <titleInfo>
    <title>How to influence and persuade</title>
  </titleInfo>
  <name type="personal">
    <namePart>Owen, Jo.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">enk</placeTerm>
    </place>
    <dateIssued encoding="marc">2012</dateIssued>
    <copyrightDate encoding="marc">2012</copyrightDate>
    <edition>Second edition.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xviii, 244 pages ; 22 cm.</extent>
  </physicalDescription>
  <tableOfContents>Introduction -- The ten pillars of influence -- Whispers of influence: the persuasive conversation -- Active listening : two ears and one mouth -- Earning the currency of influence : trust -- Act the part -- Win/win-win -- Give to take -- Play the right tune -- The spider's web : building incremental commitment -- Build your platform -- Turning dreams into reality -- Influence in practice -- Moments of truth -- The myths and realities of influence -- Index.</tableOfContents>
  <note type="statement of responsibility">Jo Owen.</note>
  <note>"First published in Great Britain in 2010 as How To Influence."</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Communication in management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Influence (Psychology)</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Psychology, Industrial</topic>
  </subject>
  <classification authority="lcc">HD30.3 .O95 2012</classification>
  <identifier type="isbn">9780273776796</identifier>
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    <recordCreationDate encoding="marc">140612</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230110151227.0</recordChangeDate>
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