<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <nonSort>The </nonSort>
    <title>social media handbook</title>
    <subTitle>policies and best practices to effectively manage your organization's social media presence, posts, and potential risks</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Flynn, Nancy</namePart>
    <namePart type="date">1956-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">cau</placeTerm>
    </place>
    <place>
      <placeTerm type="text">San Francisco</placeTerm>
    </place>
    <publisher>Pfeiffer</publisher>
    <dateIssued>c2012</dateIssued>
    <dateIssued encoding="marc">2012</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxviii, 356 p. ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>Why every organization needs a social media policy and compliance management program -- Social media and the law: what every organization needs to know about legal compliance -- Social networking creates legal evidence: how to manage records and e-discovery compliantly -- Regulatory compliance: government and industry watchdogs keep an eye on the social web -- Privacy, security, and social media: what every employee, and user, should know -- Blog risks and compliance rules -- Mobile devices drive social media risks -- Seven-step action plan for successful social media policy and compliance management -- Conduct a social media policy audit -- Writing effective social media policies -- Content rules are critical to compliance -- Enforce policy compliance with education -- Reputation management: responding to and recovering from a social networking nightmare -- Sample policies: social media, blogs, and related AUPs -- Glossary of social media, legal, regulatory, and technology terms.</tableOfContents>
  <note type="statement of responsibility">Nancy Flynn.</note>
  <note>Includes bibliographical references (p. 337-346) and index.</note>
  <subject authority="lcsh">
    <topic>Social media</topic>
    <topic>Economic aspects</topic>
  </subject>
  <classification authority="lcc">HM742 .F58 2012</classification>
  <identifier type="isbn">1118084625</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">131009</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230110151037.0</recordChangeDate>
  </recordInfo>
</mods>
