The social media handbook : policies and best practices to effectively manage your organization's social media presence, posts, and potential risks /
Nancy Flynn.
- San Francisco : Pfeiffer, c2012.
- xxviii, 356 p. ; 24 cm.
Includes bibliographical references (p. 337-346) and index.
Why every organization needs a social media policy and compliance management program -- Social media and the law: what every organization needs to know about legal compliance -- Social networking creates legal evidence: how to manage records and e-discovery compliantly -- Regulatory compliance: government and industry watchdogs keep an eye on the social web -- Privacy, security, and social media: what every employee, and user, should know -- Blog risks and compliance rules -- Mobile devices drive social media risks -- Seven-step action plan for successful social media policy and compliance management -- Conduct a social media policy audit -- Writing effective social media policies -- Content rules are critical to compliance -- Enforce policy compliance with education -- Reputation management: responding to and recovering from a social networking nightmare -- Sample policies: social media, blogs, and related AUPs -- Glossary of social media, legal, regulatory, and technology terms.