TY  - BOOK
AU  - Kunreuther,Howard
AU  - McMorrow,Stacey
AU  - Pauly,Mark V.
TI  - Insurance and behavioral economics: improving decisions in the most misunderstood industry 
SN  - 0521845726
AV  - HG8054.5 .K858 2013
PY  - 2013///
CY  - New York
PB  - Cambridge University Press
KW  - Consumer behavior
KW  - Insurance
KW  - Decision making
KW  - Risk (Insurance)
N1  - Includes bibliographical references (pages 295-307) and indexes; 1. Purposes of this book -- 2. An introduction to insurance in practice and theory -- 3. Anomalies and rumors of anomalies -- 4. Behavior consistent with benchmark models -- 5. Real-world complications -- 6. Why people do or do not demand insurance -- 7. Demand anomalies -- 8. Descriptive models of insurance supply -- 9. Anomalies on the supply side -- 10. Design principles for insurance -- 11. Strategies for dealing with insurance-related anomalies -- 12. Innovations in insurance markets through multi-year contracts -- 13. Publicly-provided social insurance -- 14. Conclusions: A framework for prescriptive recommendations
N2  - "This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of insurance"--
ER  -