Kunreuther, Howard. <br/><br/>
Insurance and behavioral economics :  improving decisions in the most misunderstood industry / 
 Insurance & behavioral economics. 
Howard Kunreuther, Mark V. Pauly, Stacey McMorrow. 
 - New York :  Cambridge University Press,  2013. 
 - xii, 329 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references (pages 295-307) and indexes. 
<br/><br/>1. Purposes of this book -- 2. An introduction to insurance in practice and theory -- 3. Anomalies and rumors of anomalies -- 4. Behavior consistent with benchmark models -- 5. Real-world complications -- 6. Why people do or do not demand insurance -- 7. Demand anomalies -- 8. Descriptive models of insurance supply -- 9. Anomalies on the supply side -- 10. Design principles for insurance -- 11. Strategies for dealing with insurance-related anomalies -- 12. Innovations in insurance markets through multi-year contracts -- 13. Publicly-provided social insurance -- 14. Conclusions: A framework for prescriptive recommendations. 
<br/><br/> "This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of insurance"-- 
<br/><br/><label>ISBN: </label>0521845726 9780521608268 (pbk.) 
<br/><br/><label>LCCN: </label>2012-006486 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Insurance--Decision making.<br/>Risk (Insurance)
<br/><br/><label>LC Class. No.: </label>HG8054.5  / .K858 2013