01249nam a22002775 4500 20230110150610.0 130714s2012 paum a001 0 eng 2011-040583 0749464275 9780749464271 9780749464288 HF5415.1265 .R93 2012 Ryan, Damian. Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. 2nd ed. Philadelphia, PA : Kogan Page, c2012. xv, 283 p. : ill. ; 23 cm. Includes index. Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next? Internet marketing. Marketing Management. Social media. Strategic planning. Jones, Calvin. lcc 63589 63589 0 0 lcc 0 0 EMN EMN 2023-01-10 0 0314480 2023-01-10 00:00:00 1 2023-01-10 BK VIRTUAITEM