02702cam a2200325Ka 4500 20230110150602.0 130714s2011 enkm ob 3001 0 eng d 0203858417 (electronic bk.) 1135167397 (electronic bk.) 9780203858417 (electronic bk.) 9781135167394 (electronic bk.) GV716 .M355 2011 Managing sport business : an introduction / edited by Linda Trenberth and David Hassan. Milton Park, Abingdon, Oxon ; New York : Routledge, 2011. 1 online resource (xxvi, 465 p.) : ill. Foundations of sport management. Includes bibliographical references and index. For use by Kent State University students, faculty and staff only. "Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business"-- Provided by publisher. Description based on print version record. Sports administration. Sports Economic aspects. Electronic books. Hassan, David. Trenberth, Linda. ebrary, Inc. Print version: Managing sport business. Milton Park, Abingdon, Oxon ; New York : Routledge, 2011 9780415570282 (DLC) 2011009211 (OCoLC)607983010. Foundations of sport management. lcc 63464 63464 0 0 lcc 0 0 EMN EMN 2023-01-10 0 0314475 2023-01-10 00:00:00 1 2023-01-10 BK VIRTUAITEM