TY  - BOOK
AU  - Treadaway,Chris
AU  - Smith,Mari
ED  - Facebook (Firm)
TI  - Facebook marketing: an hour a day 
SN  - 0470569646 (pbk. : alk. paper)
AV  - HF5415.1265 .T74 2010
U1  - 658.8/72 22
PY  - 2010///
CY  - Indianapolis
PB  - Wiley Pub.
KW  - Facebook (Electronic resource)
KW  - Internet marketing
KW  - Social networks
KW  - Computer network resources
N1  - Includes bibliographical references and index; Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations
N2  - "Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaing with this hands-on guide" --Cover, p. 4
ER  -