an hour a day Treadaway, Chris 1974- creator Smith, Mari 1966- Facebook (Firm) text bibliography inu Indianapolis Wiley Pub. c2010 2010 monographic eng

print

xx, 291 p. : ill. ; 24 cm. "Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaing with this hands-on guide" --Cover, p. 4. Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations. Chris Treadaway, Mari Smith. Includes bibliographical references and index. Internet marketing Social networks Computer network resources HF5415.1265 .T74 2010 658.8/72 0470569646 (pbk. : alk. paper) 9780470569641 (pbk. : alk. paper) 130109 20230110150455.0