01603cam a2200241 a 450000500170000000800410001702000350005802000380009305000270013108200170015810000290017524500720020426000400027630000330031650400510034950504250040052003840082563000350120965000240124465000490126870000240131771000200134120230110150455.0130109s2010    inum     b   a001 0 eng    a0470569646 (pbk. : alk. paper)  a9780470569641 (pbk. : alk. paper)00aHF5415.1265b.T74 201000a658.8/722221 aTreadaway, Chris,d1974-10aFacebook marketing :ban hour a day /cChris Treadaway, Mari Smith.  aIndianapolis :bWiley Pub.,cc2010.  axx, 291 p. :bill. ;c24 cm.  aIncludes bibliographical references and index.0 aInternet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.  a"Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaing with this hands-on guide" --Cover, p. 4.00aFacebook (Electronic resource) 0aInternet marketing. 0aSocial networksxComputer network resources.1 aSmith, Mari,d1966-2 aFacebook (Firm)