TY  - BOOK
AU  - Wulfen,Gijs van
TI  - Creating innovative products and services: the forth innovation method 
SN  - 1409417549 (hardback : alk. paper)
AV  - HF5415.153 .W85 2011
PY  - 2011///
CY  - Farnham, Surrey, England, Burlington, VT
PB  - Gower Pub.
KW  - New products
KW  - Product management
KW  - Production planning
N1  - Includes bibliographical references and index; The difficult start of innovation -- Success factors for the ideation phase -- The forth innovation method -- Full steam ahead -- Observe and learn -- Raise ideas -- Test ideas -- Homecoming
ER  -