Crafting and executing strategy : concepts and cases / Arthur A. Thompson ... [et al] - 18th ed. - New York : McGraw-Hill/Irwin, c2012. - 1 v. (various pagings) : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

9780071317009


business planning.
Strategic planning.

HD30.28 / .T525 2012

658.4/012