TY - BOOK AU - Lacy,Kyle TI - Twitter marketing for dummies T2 - For dummies SN - 0470930578 AV - HF5415 .L23 2011 PY - 2011/// CY - Hoboken, NJ PB - Wiley Pub. KW - Twitter KW - Internet marketing N1 - Includes index; Includes bibliographical references and index; Introduction -- The future of Twitter in business -- Building and implementing your Twitter marketing road map -- Devising online strategies for Twitter marketing domination -- Implementing Twitter strategies for offline marketing domination -- The part of tens N2 - Presents an introduction to using Twitter as a marketing tool, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media ER -