Lacy, Kyle.

Twitter marketing for dummies / Windows seven secrets. by Kyle Lacy. - 2nd ed - Hoboken, NJ : Wiley Pub., 2011 - xviii, 316 p. : ill. ; 24 cm. - For dummies .

Includes index.

Includes bibliographical references and index

Introduction -- The future of Twitter in business -- Building and implementing your Twitter marketing road map -- Devising online strategies for Twitter marketing domination -- Implementing Twitter strategies for offline marketing domination -- The part of tens.

Presents an introduction to using Twitter as a marketing tool, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media.

0470930578 9780470930571


Twitter.


Internet marketing.

HF5415 / .L23 2011