TY  - BOOK
AU  - Johnson,Lisa
AU  - Hanson,Cheri
TI  - Mind your x's and y's: satisfying the 10 cravings of a new generation of consumers 
SN  - 0743277503
AV  - HF5415.32 .J64 2006
U1  - 658.8342 22
PY  - 2006///
CY  - New York
PB  - Free Press
KW  - Generation X
KW  - Attitudes
KW  - Generation Y
KW  - Marketing
KW  - Young adult consumers
N1  - Includes bibliographic references (p. 251-259) and index
UR  - http://www.loc.gov/catdir/toc/fy0703/2006298835.html
UR  - http://www.loc.gov/catdir/enhancements/fy0904/2006298835-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html
ER  -