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  <titleInfo>
    <title>Mind your x's and y's</title>
    <subTitle>satisfying the 10 cravings of a new generation of consumers</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Johnson, Lisa</namePart>
    <namePart type="date">1967-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Hanson, Cheri.</namePart>
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  <typeOfResource>text</typeOfResource>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
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    <place>
      <placeTerm type="text">New York</placeTerm>
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    <publisher>Free Press</publisher>
    <dateIssued>c2006</dateIssued>
    <dateIssued encoding="marc">2006</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>viii, 277 p. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Lisa Johnson ; with Cheri Hanson.</note>
  <note>Includes bibliographic references (p. 251-259) and index.</note>
  <subject authority="lcsh">
    <topic>Generation X</topic>
    <topic>Attitudes</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Generation Y</topic>
    <topic>Attitudes</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Young adult consumers</topic>
  </subject>
  <classification authority="lcc">HF5415.32 .J64 2006</classification>
  <classification authority="ddc" edition="22">658.8342</classification>
  <identifier type="isbn">0743277503</identifier>
  <identifier type="isbn">9780743277501</identifier>
  <identifier type="lccn">2006-298835</identifier>
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