Johnson, Lisa,  1967- <br/><br/>
Mind your x's and y's :  satisfying the 10 cravings of a new generation of consumers / 
Lisa Johnson ; with Cheri Hanson. 
 - New York :  Free Press,  c2006. 
 - viii, 277 p. ;  24 cm. 
<br/><br/>Includes bibliographic references (p. 251-259) and index. 
<br/><br/><label>ISBN: </label>0743277503 9780743277501 
<br/><br/><label>LCCN: </label>2006-298835 
<br/><br/><label>Nat. Bib. No.: </label>GBA684970  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013543664  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Generation X--Attitudes.<br/>Generation Y--Attitudes.<br/>Marketing.<br/>Young adult consumers.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .J64 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8342