TY  - BOOK
AU  - Battelle,John
TI  - The search: how Google and its rivals rewrote the rules of business and transformed our culture 
SN  - 1591840880
AV  - HD9696.8.U64 G663 2006
PY  - 2006///
CY  - London
PB  - Nicholas
KW  - Google (Firm)
KW  - Google
KW  - Information society
KW  - United States
KW  - Internet industry
KW  - Internet searching
KW  - Web search engines
N1  - Includes bibliographical references (p. [289]-299) and index; The database of intentions -- Who, what, where, why, when, and how (much) -- Search before Google -- Google is born -- A billion dollars, one nickel at a time : the Internet gets a new business model -- Google 2000-2004: zero to
ER  -