<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00900nam a2200217 a 4500</leader>
  <controlfield tag="005">20230110145600.0</controlfield>
  <controlfield tag="008">100518s2009    le a   g      000 0 ara d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9953637228</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2="4">
    <subfield code="a">HF5823</subfield>
    <subfield code="b">.R6412 2009</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Ries, Al.</subfield>
  </datafield>
  <datafield tag="240" ind1="1" ind2="4">
    <subfield code="a">The fall of advertising and the rise of PR</subfield>
    <subfield code="l">Arabic.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">&#x625;&#x646;&#x647;&#x64A;&#x627;&#x631; &#x627;&#x644;&#x625;&#x639;&#x644;&#x627;&#x646; &#x648; &#x625;&#x631;&#x62A;&#x642;&#x627;&#x621; &#x627;&#x644;&#x639;&#x644;&#x627;&#x642;&#x627;&#x62A; &#x627;&#x644;&#x639;&#x627;&#x645;&#x629; :</subfield>
    <subfield code="b">&#x625;&#x646;&#x647;&#x627; &#x646;&#x647;&#x627;&#x64A;&#x629; &#x62D;&#x642;&#x628;&#x629; &#x633;&#x64A;&#x637;&#x631;&#x629; &#x627;&#x644;&#x62F;&#x639;&#x627;&#x64A;&#x629; &#x627;&#x644;&#x64A;&#x648;&#x645; &#x627;&#x644;&#x639;&#x644;&#x627;&#x642;&#x627;&#x62A; &#x627;&#x644;&#x639;&#x627;&#x645;&#x629; &#x647;&#x64A; &#x627;&#x644;&#x62A;&#x64A; &#x62A;&#x637;&#x644;&#x642; &#x627;&#x644;&#x639;&#x644;&#x627;&#x645;&#x627;&#x62A; &#x627;&#x644;&#x62A;&#x62C;&#x627;&#x631;&#x64A;&#x629; /</subfield>
    <subfield code="c">&#x627;&#x644; &#x631;&#x64A;&#x633;&#x60C; &#x644;&#x648;&#x631;&#x627; &#x631;&#x64A;&#x633;.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">&#x628;&#x64A;&#x631;&#x648;&#x62A; :</subfield>
    <subfield code="b">&#x62F;&#x627;&#x631; &#x627;&#x644;&#x639;&#x644;&#x645; &#x644;&#x644;&#x645;&#x644;&#x627;&#x64A;&#x64A;&#x646;&#x60C;</subfield>
    <subfield code="c">2009.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">335 &#x635;. :</subfield>
    <subfield code="b">&#x645;&#x635;&#x648;&#x631; &#x61B;</subfield>
    <subfield code="c">24 &#x633;&#x645;.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">&#x627;&#x644;&#x625;&#x639;&#x644;&#x627;&#x646;&#x627;&#x62A;.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">&#x627;&#x644;&#x62A;&#x633;&#x648;&#x64A;&#x642;</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">&#x627;&#x644;&#x639;&#x644;&#x627;&#x642;&#x627;&#x62A; &#x627;&#x644;&#x639;&#x627;&#x645;&#x629;.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">&#x627;&#x644;&#x645;&#x628;&#x64A;&#x639;&#x627;&#x62A;.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">&#x631;&#x64A;&#x633;&#x60C; &#x644;&#x648;&#x631;&#x627;.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">55101</subfield>
    <subfield code="d">55101</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">DHFM</subfield>
    <subfield code="a">DHF</subfield>
    <subfield code="b">DHF</subfield>
    <subfield code="d">2023-01-10</subfield>
    <subfield code="l">0</subfield>
    <subfield code="p">0261781</subfield>
    <subfield code="r">2023-01-10 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2023-01-10</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">VIRTUAITEM</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MASM</subfield>
    <subfield code="a">MAS</subfield>
    <subfield code="b">MAS</subfield>
    <subfield code="d">2023-01-10</subfield>
    <subfield code="l">0</subfield>
    <subfield code="p">0261782</subfield>
    <subfield code="r">2023-01-10 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2023-01-10</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">VIRTUAITEM</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">RKLM</subfield>
    <subfield code="a">RKL</subfield>
    <subfield code="b">RKL</subfield>
    <subfield code="d">2023-01-10</subfield>
    <subfield code="l">0</subfield>
    <subfield code="p">0261779</subfield>
    <subfield code="r">2023-01-10 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2023-01-10</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">VIRTUAITEM</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">UQLM</subfield>
    <subfield code="a">UQL</subfield>
    <subfield code="b">UQL</subfield>
    <subfield code="d">2023-01-10</subfield>
    <subfield code="l">0</subfield>
    <subfield code="p">0261780</subfield>
    <subfield code="r">2023-01-10 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2023-01-10</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">VIRTUAITEM</subfield>
  </datafield>
</record>
