TY  - BOOK
AU  - Maney,Kevin
TI  - Trade-off: why some things catch on, and others don't 
SN  - 038552594X (hbk.)
AV  - HC79.T4 M3474 2009
U1  - 338/.064 22
PY  - 2009///
CY  - New York
PB  - Broadway Books
KW  - Technological innovations
KW  - Economic aspects
KW  - History
N1  - Includes bibliographical references and index
N2  - Shares insight into factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses
ER  -