Trade-off
why some things catch on, and others don't
Maney, Kevin
1960-
creator
text
bibliography
nyu
New York
Broadway Books
c2009
2009
1st ed.
monographic
eng
xv, 217 p. ; 22 cm.
Shares insight into factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses.
Kevin Maney.
Includes bibliographical references and index.
Technological innovations
Economic aspects
History
HC79.T4 M3474 2009
338/.064
038552594X (hbk.)
9780385525947 (hbk.)
2009-023318
DLC
100505
20230110145552.0