Maney, Kevin,  1960- <br/><br/>
Trade-off :  why some things catch on, and others don't / 
Kevin Maney. 
 - 1st ed. 
 - New York :  Broadway Books,  c2009. 
 - xv, 217 p. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Shares insight into factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses. 
<br/><br/><label>ISBN: </label>038552594X (hbk.) 9780385525947 (hbk.) 
<br/><br/><label>LCCN: </label>2009-023318 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Economic aspects--History.
<br/><br/><label>LC Class. No.: </label>HC79.T4  / M3474 2009 
<br/><br/><label>Dewey Class. No.: </label>338/.064