TY  - BOOK
AU  - أبو جمعة، نعيم حافظ
TI  - Marketing: Arab and foreign perspectives 
SN  - 9775673496
AV  - HF5415.12.A73 A26 2007
PY  - 2007///
CY  - Cairo, Egypt
PB  - Arab Administrative Development Organization
KW  - Marketing
KW  - Management
KW  - Study and teaching
KW  - Arab countries
N1  - Includes bibliographical references (p. 597-603) and index
ER  -