أبو جمعة، نعيم حافظ. <br/><br/>
Marketing :  Arab and foreign perspectives / 
Naeim Hafez Abougomaah. 
 - Cairo, Egypt :  Arab Administrative Development Organization,  2007. 
 - 622 p.  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 597-603) and index. 
<br/><br/><label>ISBN: </label>9775673496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Study and teaching.<br/>Marketing--Arab countries.
<br/><br/><label>LC Class. No.: </label>HF5415.12.A73  / A26 2007