TY  - BOOK
AU  - Wilson,Mike
TI  - The Management of marketing
SN  - 0704506092
AV  - HF5415 .W54 1989
PY  - 1989///
CY  - Hampshire
PB  - Wildwood House
KW  - Marketing
N1  - Includes bibliography p. 167-169 and index
ER  -