Wilson, Mike. <br/><br/>
The Management of marketing / 
Mike Wilson. 
 - 2 nd ed. 
 - Hampshire :  Wildwood House,  1989. 
 - 173 p. :  ill. ;  25 cm. 
 - Gower business enterprise series .
<br/><br/>Includes bibliography p. 167-169 and index. 
<br/><br/><label>ISBN: </label>0704506092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .W54 1989