TY  - BOOK
AU  - Hisrich,Robert D.
AU  - Peters,Michael P.
TI  - Marketing decisions for new and mature products
SN  - 0029465516 (International Edition)
AV  - HF5415 .H5436 1991
PY  - 1991///
CY  - New York, Toronto, New York
PB  - Macmillan, Collier Macmmillan Canada, Maxwell Macmillan International Pub. Group
KW  - New products
KW  - Product management
N1  - Includes bibliographical references and index
ER  -