00864nam a2200229 a 4500 20230110145358.0 090630s1991 nyua g 001 0 eng d 0029465516 (International Edition) 0675206472 (Hardcover Edition) HF5415 .H5436 1991 Hisrich, Robert D. Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters. 2nd ed. New York : Macmillan ; Toronto : Collier Macmmillan Canada ; New York : Maxwell Macmillan International Pub. Group, c1991. xiv, 516 p. : ill. ; 25 cm. Macmillan series in college marketing Includes bibliographical references and index. New products. Product management. Peters, Michael P. lcc 52490 52490 0 0 lcc 0 0 RKLM0 RKL RKL 2023-01-10 0 0255299 2023-01-10 00:00:00 1 2023-01-10 BK VIRTUAITEM