Hisrich, Robert D. <br/><br/>
Marketing decisions for new and mature products / 
Robert D. Hisrich, Michael P. Peters. 
 - 2nd ed. 
 - New York :  Toronto :  New York :  Macmillan ;  Collier Macmmillan Canada ;  Maxwell Macmillan International Pub. Group,  c1991. 
 - xiv, 516 p. :  ill. ;  25 cm. 
 - Macmillan series in college marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0029465516 (International Edition) 0675206472 (Hardcover Edition) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Product management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .H5436 1991