McNealy, Roderick M. Making customer satisfaction happen : a strategy for delighting customers / Roderick M. McNealy. - 1st ed. - London ; New York : Chapman & Hall, c1994. - xii, 192 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 0412589206 Subjects--Topical Terms: Consumer satisfaction.Customer services.Customer services--Quality control. LC Class. No.: HF5415.5 / .M36 1994