TY  - BOOK
AU  - Cespedes,Frank V.
TI  - Concurrent marketing: integrating product, sales, and service 
SN  - 0875844448
AV  - HF5415.13 .C468 1995
PY  - 1995///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Marketing
KW  - Management
KW  - Sales management
N1  - Includes bibliographical references (p. 283-296) and index
ER  -