Cespedes, Frank V.,  1950- <br/><br/>
Concurrent marketing :  integrating product, sales, and service / 
Frank V. Cespedes. 
 - Boston, Mass. :  Harvard Business School Press,  c1995. 
 - xxvii, 307 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 283-296) and index. 
<br/><br/><label>ISBN: </label>0875844448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Sales management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C468 1995