TY  - BOOK
AU  - Hawkins,Del I.
AU  - Tull,Donald S.
TI  - Essentials of marketing research
SN  - 0023518316
AV  - HF5415.2 .H34 1994
PY  - 1994///
CY  - New York, Toronto, New York
PB  - Macmillan Pub. Co., Maxwell Macmillan Canada, Maxwell Macmillan International
KW  - Marketing research
KW  - Case studies
N1  - Portions of this book are taken from : Marketing research / Donald S. Tull, Del I. Hawkins. 6th ed. c1993; Includes bibliographical references and indexes
ER  -