Hawkins, Del I. <br/><br/>
Essentials of marketing research / 
Del I. Hawkins, Donald S. Tull. 
 - New York :  Toronto :  New York :  Macmillan Pub. Co. ;  Maxwell Macmillan Canada ;  Maxwell Macmillan International,  c1994. 
 - xiii, 558, I-18 p. :  ill. ;  26 cm. 
<br/><br/> Portions of this book are taken from : Marketing research / Donald S. Tull, Del I. Hawkins. 6th ed. c1993. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0023518316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .H34 1994