Hawkins, Del I. <br/><br/>
Consumer behavior :  implications for marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 4th ed. 
 - Homewood, Ill. :  BPI/Irwin,  1989. 
 - xviii, 796 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>02560633311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Consumer behavior--United States--Case studies.<br/>Market surveys--United States.<br/>Market surveys--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H38 1989