Crawford, C. Merle  1924- <br/><br/>
New products management / 
C. Merle Crawford. 
 - 3rd ed. 
 - Homewood, IL :  Irwin,  c1991. 
 - xxi, 564 p. :  ill. ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 552-554) and index. 
<br/><br/><label>ISBN: </label>0256082073 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .C72 1991