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  <titleInfo>
    <title>How to market your business</title>
    <subTitle>a practical guide to advertising, PR, selling, and direct and online marketing</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Patten, Dave.</namePart>
    <role>
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  <typeOfResource>text</typeOfResource>
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    <place>
      <placeTerm type="text">London</placeTerm>
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    <place>
      <placeTerm type="text">Philadelphia, PA</placeTerm>
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    <publisher>Kogan Page</publisher>
    <dateIssued>2008</dateIssued>
    <edition>6th ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>vii, 262 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Dave Patten.</note>
  <note>Rev. ed. of: Successful marketing for the small business. 5th ed.</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <geographicCode authority="marcgac">e-uk---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <geographic>Great Britain</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Small business marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Small business</topic>
    <geographic>Great Britain</geographic>
  </subject>
  <classification authority="lcc">HF5415.13 P27 2008</classification>
  <classification authority="ddc" edition="22">658.8</classification>
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  <identifier type="isbn">0749451459 (alk. paper)</identifier>
  <identifier type="isbn">9780749451455 (alk. paper)</identifier>
  <identifier type="lccn">2007-044499</identifier>
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