Patten, Dave.

How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing / Dave Patten. - 6th ed. - London ; Philadelphia, PA : Kogan Page, 2008. - vii, 262 p. : ill. ; 24 cm.

Rev. ed. of: Successful marketing for the small business. 5th ed.

Includes bibliographical references and index.

0749451459 (alk. paper) 9780749451455 (alk. paper)

2007-044499


Marketing--Management.
Marketing--Great Britain.
Small business marketing.
Small business--Great Britain.

HF5415.13 / P27 2008

658.8