00840cam a2200241 a 4500 20230110144735.0 071015s2006 enkm b a001 0 eng 98-030331 04700891166 (pbk. : alk. paper) HD9980.5 .K375 2006 658.8 21 Kasper, Hans. Services marketing management : a strategic perspective / by Hans Kasper, Piet van Helsdingen, Mark Gabbott. Chichester ; New York : John Wiley, c2006. xvii, 554 p. : ill. ; 25 cm. Includes bibliographical references (p. 511-542) and index. Customer services Marketing Management. Service industries Marketing Management. Gabbott, Mark. Helsdingen, Piet van. lcc 45374 45374 0 0 lcc 0 0 RKLM RKL RKL 2023-01-10 0 0234784 2023-01-10 00:00:00 1 2023-01-10 BK VIRTUAITEM