Kasper, Hans. <br/><br/>
Services marketing management :  a strategic perspective / 
by Hans Kasper, Piet van Helsdingen, Mark Gabbott. 
 - Chichester ;  New York :  John Wiley,  c2006. 
 - xvii, 554 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 511-542) and index. 
<br/><br/><label>ISBN: </label>04700891166 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>98-030331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--Marketing--Management.<br/>Service industries--Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .K375 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8