TY  - BOOK
AU  - Thomke,Stefan H.
TI  - Managing product and service department: text and cases 
SN  - 0073023019 (alk. paper)
AV  - HF5415.153 .T485 2007
U1  - 658.5 22
PY  - 2007///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - New products
KW  - Management
KW  - Case studies
KW  - Product management
N1  - Includes bibliographical references and index
ER  -